I first started helping people get in shape in 2002 and have written three books on fitness. I am one of the most experienced trainers in the UK.

My coaching incorporates the methods outlined in my book The Grand Unified Theory of Weight Loss. It can be done from anywhere in the world.

No experience or prior success needed and all fitness levels welcome. I will motivate you to change your body & develop new habit

(Google Advertising Disclaimer – There is no guarantee of specific results and individual results may vary).





Ask Me Any Questions 

The best way to answer any questions and / or arrange a goals chat is detailed below:

– Add Me on Whatsapp here>>>

– Call or Text me – 07915 397 703 >>>

– E-mail:

(Note – My replies often go missing due to Spam filters, easier to chat via whatsapp)

– Social Media: Benwilsonuk

Instagram>>       You Tube>>         Facebook>>          Twitter>>        Tik Tok>>


Why Have A Performance Coach?

My role as a trainer is to help you achieve your goals, it is as simple as that! The reality of health and fitness is that most people never achieve the body they want, which is disappointing as everyone could be successful.

The reason people do not achieve their goals is a mixture of inadequate skills, the wrong strategies (what to eat/exercise to do) and a lack of motivation.

Getting in shape can be a very lonely business and with the whole world seemingly doing nothing but trying to knock you off track it is important to have someone there supporting you to your goals. My job is to guide you to a higher standard in all areas of health and fitness which will produce the inevitable result of a better body.

Who is it for?

I am here to help you if –

  • You are struggling to make any progress towards your goals on your own.
  • You want to get to your goals faster than your current rate of progress.
  • If you have never had any success with your health & fitness.

There is NO stereotypical person who is or isn’t right to work with me. I have worked with many teenagers while my oldest client was 88 years old. I have helped people lose over 8 stone (108 Lbs / 46 Kg) yet also helped people lose that last 2kg to get the fitness model 6 pack look for their holiday.

I have trained people who are exercising for the first time in 25 years to people suffering from chronic pains and post surgery rehabilitation. I can guarantee that you are not the most unfit person I have worked with. I have done exercise with the full cross section of fitness from my work with recovering stroke patients to aspiring professional rugby players.

I am lucky enough to have had experience with almost every profession from 15 hour a day office workers to the armed forces and highly focused athletes to stressed out full time mothers . Put another way, I reckon I have worked with over a 1000 people so have seen the full gambit of professions, personalities, physical abilities and circumstances.

What Does The Coaching Process Involve?

The coaching process is designed to help you achieve your goals. Features include –

Contact With Me – Support and advice is on hand to ensure you stay motivated, on track and are getting results.
Weekly Check In – Support, plan adjustments, troubleshooting and accountability all come from your weekly check in.
Member’s Area – Videos back the plan up so that you do not need to feel lost or confused about any aspect of the process .
Extensive Exercise Library – Use one of the many follow along workouts to get, all levels catered for using home body weight training.
Nutrition Schema – Develop confidence around food by knowing what to eat while ensuring you have high levels of taste and satisfaction.
Habit Development – Break the yo-yo results cycle, change who you are and how you act in health & fitness for long term results.
Evolving Plan – The plans adapt based on your needs. They are not strict and set in stone but rather flexible and fit into your lifestyle.
Personalised Plan – There are no hard rules of what you have to do, instead, your personal preferences, tastes and other factors are all accounted for.







What Happens During The Coaching Process?

*******SET UP*******

-On SIGN Up>> you will complete the intake questionnaires, this includes the Body Transformation Analysis which will work out your current strengths and weaknesses.

-Based off the results, I will work out the best way to start the plan to make immediate progress towards your goals and then what is needed during the longer term process for sustained success.

-You will also take some initial measurements for future comparisons (usually trying on some items of clothing).

-The plan will then get started with a focus on your exercise, nutrition and behaviour patterns. This varies upon the individual. It is always set at an appropriate level for your abilities and adjusted as you progress.


-Once you are up and running you will send a check in form to report your progress each week.

-I am available 24/7 through whatsapp to keep in contact to discuss progress or any problems.

-There are daily motivational videos to watch to focus your mind as well.

-You will have access to the member’s area with 30+ exercise videos to follow along with at home.

-I will adapt the ongoing plan based on needs, progress and your overall objective.


-Once you have achieved your goal or you feel you have gained enough from the process already you can simply stop at any time.

-There is no minimum commitment or contract. Cancel whenever you want simply by stopping the payments your end.

-You will still have access to the member’s area and we can keep in contact longer term.


Client Stories

I have helped so many people since starting in this profession in 2002, one of my only regrets is that I was poor in keeping track of and getting more photo’s etc from the transformations. Albeit, I also understand most people do not want their picture on my website. My google page has loads of 5 star reviews and many client stories can be found here also. Some of my online Successes this last year include –

Nick – After almost giving up hope on losing weight and having not made much progress at all on his own he joined my online coaching in February. Under my guidance he not only changed his trajectory with his weight he also redesigned his relationship with food and exercise. He has lost over 22kg and still progressing.

Hads – She was a major Yo-Yo dieter, regaining and losing over 100 kg in 10 years. After meeting her in person for a couple of sessions she continued with me online as did not live in London. She had a spectacular transformation, going from 110 kg to low 70’s, losing over 35 kg in the process. Equally impressive is that she has maintained this fat loss now for over 3 years +

Dave – He joined me online as a more affordable and logistical option to help him work on developing his fitness and improve his mental health & addictions. He made a major transformation both physically and mentally. His doctor was able to take him off his medication due to the improvements he had made. I also supported him in becoming a Personal Trainer himself.







It is very difficult to change who you are and how you act around Health & Fitness. Doing it on your own it is an even greater challenge. The average trainer or online plan is not equipped to help you in the way you need to be successful. Performance coaching is tapping into my knowledge and skills to help you transform your body inside & out to get amazing results.  


It is a framework / conceptual model of weight loss that encompasses the many influences that affect why one person can / cannot lose weight and create the body they want. It was covered in my book about it.

These factors include motivation, reaction to stress, influence of other people, your environment as well as your knowledge and the plan of action you use to change your body. My book has been well received, however, one criticism is that it was quite complicated to put into action. This is because the book covers every factor that could affect someone trying to get in shape while in the real world only a few of these factors will apply to you.

My personal training, performance coaching and Body Transformation Zero plan all incorporate these principles and present you with a simplified and easy to put in place approach to get results using the in-depth content of my book. 


Upon signing up you will complete the initial intake questionnaires. This forms the basis of how to approach things going forwards. We then immediately put in place some form of exercise, nutrition and movement routine. From this the plan will develop your skills around through specific set challenges where you do a new behaviour for a day or two. This is adjusted to where you are and anyone can do the tasks.

Each week you update me with your progress using a weekly feedback form. Alongisde this, we are in contact most days on whatsapp and there are daily motivational videos to keep you focused. There is also a members area with an extensive follow along exercise library.


Body Transformation ZERO is a pre-set course based on the Grand Unified Theory of Weight Loss. My performance coaching is adaptable, so it may follow the exact process of ZERO or be changed based on your needs, desire and aims.

Either plan is ideal if you are not making much progress towards your goal or feel it is too big of a challenge on your own. 


Not much, just an exercise band to follow along with the home exercise videos. Otherwise, everything is based on bodyweight and all other non exercise tasks do not require anything. 


There are no exercises you HAVE to do. The exercise library has 30+ follow along workouts for resistance training, muscle development, flexibility as well H.I.I,T and aerobic training. My goal is to help you to change your body both in appearance but also physical capability so you are thriving in life and actually enjoy exercising by the end of the process.


There is no set time period for how long the process takes. My aim is to help you change as quick as possible in a way that is appropriate and comfortable for yourself. If you are following Body Transformation ZERO strictly then there are 11 phases in the whole programme but most people can achieve their goals without needing to do all the phases.

I want to help you to your goal as fast as possible with a focus on long term success over short term sacrifices. As there are also financial implications to consider too there is no one right way to do this, or minimum time you must commit to. I also have the ‘Good Karma’ programme for those who need support financially. 


This is explained during the sign-up process. The ‘Good Karma’ programme I have in place means their are opportunities for people who have difficulties financially. This means the cost of the course ranges from £0 to full price. There are limited numbers of places for the different Karma allocations and you can join the waiting list if currently full. 


Simply stop your payment. There is no minimum duration or commitment. On finishing I will give you access to a couple of helpful tools to ensure you easily sustain the results you have achieved. 

Ben Wilson – A Bit About Me

I have been a personal trainer since 2002. After doing a degree in Chemistry (Cardiff) I did a few jobs that I hated in an office setting and a very dangerous chemical plant (see here>>). After this, I trained to become a personal trainer and never looked back.

My Sports Background

I spent most of my life competingin in Athletics (400m – 53.4 Pb) and playing Rugby (various clubs including Esher and London Welsh). For the last few years I focused mainly on Fitness Model and Bodybuilding Physique shows. The photos below are from shows in 2014, 2019 and 2021.

Studying & Experience 

After studying a personal training and sports massage diploma to enter the industry I have continued to increase my knowledge across exercise, nutrition and behaviour change techniques. I was the first trainer in the UK to combine exercise and nutrition to Emotional Freedom Technique (EFT). I have worked with stroke rehabilitaion and I was the fitness coach of the Swedish Rugby team for a year.

I am always learning in some avenue and then look to solidify this knowledge by working with people from all sorts of different backgrounds and specific challenges / issues. A sum up of this can be found below.

My TV Appearances

I have been on various TV shows over the years, including the BBC Breakfast show, Channel 5 News and CNN. Some highlights of these can be seen below.


I have travelled to over 50 countries and lived in both Australia and Brazil. (Make your own map here>>)


After I came back from living in Brazil I got a dog and started to perform in samba shows to keep that Brazilian connection. I was a member of London School of Samba and we did gigs at weddings, parades, parties and for TV.


My dog Ajax was a chunky 50kg of Rottweiller. Sadly he died a few years ago, until I get a new one I am always trying to borrow other people’s dogs when I get the chance. If you have a dog then bring it down the park 🙂

Achieving Your Goals 

The majority of people come to me with a mixture of goals. This usually involves some desire to desire to change your body shape (lose fat and/or gain muscle) and increase your fitness and energy. You may have some specific goals too such as improving an injury, developing your health or training for a specific fitness challenge or sport.

All of these goals can be achieved with time and focus if you approach it in the right way. To do this I will help you look into your Nutrition, Exercise and the motivational methods, looking not just at what plan to follow but also how to develop your habits and skills so that you act this way naturally going forwards.

The unique approach I use is not covered by any other trainer in the local area and is outlined in principle in my book The Grand Unified Theory of Weight Loss. For this reason I am able to get results with both motivated people and those who have always struggled with their health & fitness.

Nutrition – What do we cover?

What to Eat – This varies between people and thus completely contradicting diets can work for different people e.g. paleo vs vegetarianism. The key is finding out what is ideal for you and your body.

How Much to Eat Per Meal – he ratios of protein to carbs to fat. It is closely related to food cravings and overeating. Your body gives feedback on this issue every time you eat. (reactions within 2 hours). Most people have not been trained to use these

How Much to Eat Per Day – Normally this is resolved by your ratios above. This element determines your ability to lose fat, optimize health while maximising sports performance or muscle mass.

Certain Foods to Reduce (‘Avoid’) – While many foods can be avoided the primary concern is that of sensitive foods, those that should be healthy but annoy your body in one way or another thus causing you to store fat or for health issues to worsen

Behaviours, Habits & Emotions around Eating – Dramatic long term change comes from establishing new natural behaviours and changing how you feel around many aspects of eating. This can be done much more easily than you would think and anyone can do it. However, this will not happen working with any trainer, infact, the typical trainers approach to nutrition creates the exact opposite effect : (

Nutrition – What it is NOT about?

No Banned Foods – Any food can still be consumed on your plan during the process of achieving your goals. This means you can still drink, eat chocolate or sweets and have pasta, carbs or anything else you would like. The key is the thresholds and amount you consume over a weekly period. (You can get in amazing shape while still eating carbs, sugar, fat and consuming alcohol. I will show you how to do this)

No Suffering & Restriction – Your nutrition routine is not about trying to minimise all taste and enjoyment. It is also NOT about being hungry or suffering big cravings. These are all signs things need to be changed a little, the ideal plan is not that hard to follow and easier than you would think. The key is the ability to follow it for longer durations because it is attainbale and sensible. This allows crazy results to happen.

No Hiding Away From Friends or Restaurants – Inline with the above two principles, you can still socialise and eat out. Results do not have to be about living a miserable experience. It is all about balance and there are various ways you encompass a social life and eating out into your results process.

Note – It is a total lie and fallacy that results have to be a massive super human effort or one long depressing experience. Sadly, most trainers have not found the way out of this mindset which is why so many people struggle with your average PT.


Exercise – What do we cover?

The Four Areas of Exercise – I will help you implement and enjoy the different areas of exercise, which are aerobic, resistance (strength), core training and flexibility. Anyone can find a way to enjoy these and become good at them regardless of where you are now. If appropriate we may take a fitness appraisal which will cover all the exercise areas and allow us to identify your weaker areas.

Genuine Strength Training – Most trainers now do some form of aerobic circuits or hiit, which is a mix of aerobic exercise and resistance training which is not true strength training. Almost no super strong people train like this and most trainers do not train themselves the same way they do their clients. We will do genuine strength or hypertrophy training based on your goals.

Real World Fitness Development – My goal with your training is to make you a fitness machine in the real world and handle anything life has to throw at you. This is about tailoring your fitness to what the real world asks of you. This may be to keep you healthy in your 80’s or to target a specific sport or fitness challenge.

Injury Rehab & Prevention – Most people start the training with at least one niggle or injury which can usually be resolved fairly qucikly. knowing about injury prevention and rehab is a very beneficial thing that everyone should have going forwards to live a health life.

Habits, Skills & Feeling towards Exercise – Real world exercise success comes not from some super plan for the next 8 weeks but actually you developing the behaviour patterns to enjoy and feel confident exercising for the next 8 years. I will teach you how to do this, which is not that hard to do. Sadly the way most trainers promote and push exercise it does not develop your long term exercise habits, often doing the exact opposite : (

Exercise – What is is NOT about?

No Shouting – I am not the kind of trainer who shouts at people, for this reason I was edited out of the TV show Fat and Back despite filming the whole series. There is no point shouting at you, I am here to change how you naturally want to behave round exercise, there is no place for shouting in that process.

No Pain or Death like feelings – Despite what most trainers would have you believe, you do NOT need to brutally smash yourself to get really fit. Consistency over time produces spectacular results while pain and pushing it too hard destroys long term exercise adherence.

No Army Training – Many of the things people hate about exercise approach stems from army training, which is as much about character development as it is fitness. I have never had a client do a burpee and we will not be crawling on the ground or similar.

Note – Exercise can be a really fun and an enjoyable experience whatever your current levels or previous experience. Despite what you may have learnt from PE at school or bad trainers in your past it is much easier than you would believe to get much fitter. The key is developing consistency over time which almost no other Personal Trainer teaches.


The Stuff You Don’t Know About – What do we cover?

How Real Change Happens – We now live in a world where almost no one believes they can lose weight or change how they act around health & fitness. This is completely wrong, you can achieve all your goals and way more than what you ever imagined possible. I am sure you would agree that you are able to develop bad habits and gain weight, if so, this means there is nothing wrong with your body or the habit development system. Therefore, if you can go in the ‘wrong’ direction, you can also turn it around to go in the ‘right direction. It is just no one understand how real change occurs and thus you do the wrong behaviours to get long term results. I know exactly what you need to do.

The Power of Having a Trainer – There is a dynamism about working with another person focused on a specific goal. It is human nature to put in more effort when you are working with someone else than when on your own. You eat better, exercise more and are more motivated. My ability to clarify the right approach will make you much more effiicient. I feel that no one knows their true potential until they are in the right environment with the right plan. Very few personal trainers match the enviroment I create for my clients where it is safe, supportive and motivating yet does not come with any pressure of results nor strict rules of how you must act.

Things You Never Knew You Needed – My book The Grand Unified Theory of Weight Loss covers every factor that could affect you or be needed during your journey to better health and fitness. This often leads you to do things that you never thought were the keys to taking the next step to get results. I am able to tell you directly what you need to do. This could be spending time developing a stress management tehnique rather than going for a run or perhaps researching a fitness challenge that would inspire you over resisting a piece of chocolate.

How It Should Feel – The results process is often as much about unlearning what you know as it is about learning new things. Very often, the feelings you are used to or think you need to feel is NOT the actual way you should feel to get results. Likewise, you often do not have access to the needed feelings around health & fitness to achieve your goals. To develop these takes a certain approach that other Personal Trainer do not use.

The Stuff You Don’t Know – What it is NOT about!

No Grinding Along on Willpower & Self-Discipline – Digging in deep and trying to summon all your will power and self disicpline from within is both outdated and unlikely to get your anywhere near your goals. Habits, natural behavioru patterns and emotions are what will carry you to success. To develop these takes much less willpower than you think. In my experience almost everyone has the needed discipline to achieve their goals, it is just they do not channel it in the right direction.

– No Denying Your Truth & Present Reality – Too often we try to deny our current behaviours, past actions and current present reality. My training meets you where you are at, I have had many clients join me at some stage of their addiction rehabilitation. I treat everyone as an individual and we start at the level appropriate for you without judgement or expecattions. When we start where you are currently at it is much easiert than you would think to make progress, everyone can make at least one small tiny step forwards.

No Pre-Requisits or Expectations On Results – I do not come with any pre-requisits of what you must do on the programme, how you must act or what you must not do etc. I also do not demand you make changes at a certain speed or set unrealistic results. I am not about fast results, I am about long term, once in a lifetime tyle changes. Everyone is on their own journey and go at their own pace, I am merely a guide to help you along. Unlike most other trainers, I am patient, caring and will be here for as long as it takes, judgement free and supportive. We got this! : )





Arrange A Sample Session / Ask Me Any Questions 

The best way to answer any questions and / or arrange a sample session is to contact me as detailed below:

– Add Me on Whatsapp here>>>

– Call or Text me – 07915 397 703 >>>

– E-mail:

(Note – My replies often go missing due to Spam filters, easier to chat via whatsapp)

– Social Media: Benwilsonuk

Instagram>>       You Tube>>         Facebook>>          Twitter>>        Tik Tok>>

In Person : I am always in the park doing my thing with clients as a Personal Trainer Battersea so come say Hi : )